Cameron R. Williams, Founder and CEO
As data takes center stage with automation— significantly increasing the efficiency of the workflow—it has changed the way materials, goods, freight, sales orders, inventory, and production are managed. Transportation and logistics companies are under constant pressure to remain competitive and provide quality customer service in today’s customer-centric society. With the rising demand and complexity of data, companies end up using several applications to solve simple business problems.
“We believe that a company should never conform to software in order to build their business. Rather, software should conform to the business, allowing for a natural improvement in predictability and flexibility with scalable efficiency.” says Cameron R. Williams, Founder, and CEO of EverWoke.
The company is a leading provider of a fully customizable logistics automation platform with transportation management, freight visibility, workflow automation, and communication features. Williams’ statement about the relationship between the business and the software is eclectic because it addresses the fundamental issue of information overload that results from the immense data in the freight industry. This challenge highlights a desperate need for easy task traceability, as efficiency and speed of processes drive a logistics company’s bottom line.
The race is on to define the future of this industry, as digitization takes hold and technology continues to disrupt it from its core. New technologies such as automation, machine learning and AI are enabling greater efficiency, more collaborative operating models, and safer transportation, which in turn puts logistics on a growth trajectory and re-shapes the marketplace.
EverWoke provides a highly flexible and customizable way to run businesses. The company’s fully customizable, cloud-based logistics automation platform manages the flow of freight ops to ensure that the right product reaches the customer within the specified time. Everwoke’s objective is to give clients precisely what they need, rather than forcing them to adapt or make do with a pre-configured offering.
Delivering Unmatched Flexibility and Scalability
EverWoke has carved a niche for itself in the industry with its fully customizable logistics automation platform including transportation management, freight visibility, workflow automation, and communication features. The company is committed to improving the state of the freight industry through its integrated awareness technology. EverWoke is revolutionizing booking, management, and fulfillment of orders at all levels to ensure profitability for everyone in the trucking industry by delivering unmatched flexibility and scalability.
Jessica Harley, President
As a cloud-based platform, EverWoke provides the elasticity and the ability to scale up and down depending on customer requirements and business size. The company offers an advanced and automated management system across various teams and stakeholders in a logistics transaction. This allows them to manage their business in EverWoke and achieve the highest productivity with the lowest maintenance. Moreover, the EverWoke Order Management system allows loads and orders to quickly be booked, found, and analyzed in a user-friendly way. To provide more flexibility in the process, EverWoke provides drag and drop utility that allows users to customize EverWoke to how their business is run, and does not require any code or IT staff.
What makes us unique as a company is our diversity and how that diversity of thought helps us to shape the best product
According to Williams, although the journey of the carriers and truck drivers is unpredictable, EverWoke has the perfect solution to this problem of unpredictability. The platform comes with integrated trip analyzers that take into account all of the different road and weather conditions, legal restrictions based on the height and weight of the vehicle, and the electronic logging and additional data that a driver would need to make a trip within a certain timeframe. For the driver’s routing needs, EverWoke systematically learns the preferences on how orders should be routed, whether it is distance or shared revenue. The platform’s AI and deep learning algorithms predict road conditions to help drivers get accurate ETAs, gas prices for vehicle and trailer if refrigerated, danger zones, and load analysis.
Furthermore, to eliminate paperwork, the platform utilizes OCR (Optical Character Recognition) technology to read user’s documents, and input them directly into the system with little to no human interaction. This functionality saves time and money from start to finish. Everwoke’s hardware devices also integrate seamlessly with the tracking and mapping solutions inside the software.
It helps clients to view where their assets are, order fulfillment, and temperature, humidity, and motion of trailers. With its cost analysis utilities, the platform allows clients to manage the cost of fulfilling an order. By using predictive analysis, EverWoke figures out whether an order is truly profitable to the business, regardless if it is high paying or low paying.
Out of all the delivery issues, one of the greatest challenges for companies is setting up communication with the drivers. To solve for this, EverWoke provides a messaging suite—a full CRM for sales, bulk messaging, and multiple modes of communication embedded in its software— including the ability to automatically translate communication across languages. It allows users to customize messaging templates, build campaigns, and chat in their preferred language on the fly. To track vehicles, the company provides trackers that assist in temperature reading, humidity, light sensing, motion sensing, and location reading. In many cases, companies need 10 to 20 applications to get only a fraction of this insight.
“We take all of that into account and ensure that our algorithm can tell the client whether or not the driver should take the load profitably and if they will be able to deliver it safely, and on-time. We are a one-stop-shop for all business needs,” explains Jessica Harley, the President of EverWoke.
Gearing up for the Journey Ahead
EverWoke plans to build an entire marketplace for freight logistics into its platform, which will allow clients to maintain privacy during load delivery. With the aim to continually upgrade the product with further enhancements, the company intends to grow the product to deliver a truly solid MVP (minimum viable product). The company plans on scaling its business and staying more customer-focused by increasing the size of its developer team and by gaining more market traction through global geographical expansions.
Continually striving to improve freight management across regions, the company is looking forward to launching the “EverWoke Certification program” in the market space. The program provides a unique opportunity for people to become certified in the EverWoke platform, enabling them to work for the freight logistics companies remotely.
“What makes us unique as a company is our diversity and how that diversity of thought helps us to shape the best product,” states Harley. Being a minority founded and led company with a female president, over 67 percent female leadership, and over 40 percent minority leadership, the company is changing the definition of work, and the representation of leadership.