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OptimoRoute: Raising the Bar in Route Optimization

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Marin Saric, Co-Founder and CEO , OptimoRouteMarin Saric, Co-Founder and CEO
In an ideal world, product deliveries would run smoothly for both the logistics company and the customer; however, that is not always the case. In the attempt to plan proper routes for the product deliveries, the logistics companies are finding themselves in a tight spot. Adding to it, the manual planning of the optimal route can take hours to days. The expectations while implementing such delivery strategies stand in conflict with the real-world scenarios where time and associated costs come into the picture. In response to this predicament, OptimoRoute offers cost-effective, cloud based, route optimization software, powered by sophisticated, proprietary algorithms that are specifically designed to meet delivery deadlines while obtaining the desired business economic outcomes.

When it comes to delivering real-world optimization while reducing operational costs, OptimoRoute effectively evaluates the key Performance Indicators (KPIs) of each business organization and accordingly optimizes the delivery routes in alignment with the real-world constraints. This results in the maximization of available resources and revenue, simultaneously regulating the overtime and headcount of the employees. “Adhering to the KPIs, OptimoRoute evaluates the skills of the entire workforce of its clients and considers the practical scenarios such as the categories of vehicles used while delivering specific items,” comments Marin Saric, Co-Founder and CEO of OptimoRoute. The software acts as an aid for regulating the work hours of employees by taking into consideration all minute details of the business. This helps clients in achieving precision in scheduling the delivery process, simultaneously reducing errors and the time consumed. “Another key differentiator is the concept of the capacity of your fleet,” says Saric. When delivering products, you need to know what will fit into your trucks as part of the optimization process, add in picking up return materials, such as appliances or chemicals and it becomes an impossible task for most companies.


Adhering to the KPIs, OptimoRoute evaluates the skills of the entire workforce of its clients and considers the practical scenarios such as the categories of vehicles used while delivering specific items


This is a unique capability of the OptimoRoute routing algorithms.”

“Competing in a fast-paced, low-margin industry, it is critical for today’s delivery companies to continue to drive down their costs, while at the same increasing customer satisfaction,” says Jim Hare, Senior VP of Sales at OptimoRoute. “As an example, Hardie’s Fresh Foods implemented OptimoRoute to reduce operational costs, increase capacity, and make planning and deliveries more efficient. They were able to reduce Mileage across the entire fleet by 20 percent, increase their delivery capacity by 14 percent – with driver costs decreasing by 12 percent. Their planning is 8x faster and involves 60 percent less manpower and their on-time delivery (OTD) rate has gone from 89 percent to 94 percent and is rising 1.5 percent MoM. These are the type of results we deliver to our clients every day”

OptimoRoute deploys in days, not months and years, is very cost effective, has static and dynamic route planning, advanced reporting and analytics, and provides easy access to the underlying data. Combined with a powerful mobile app and automated, real-time customer ETA notifications, OptimoRoute is transforming the industry in delivery planning and optimization.

Serving over 900 clients across industries worldwide, OptimoRoute’s client roster boasts of several big players such as Hardies Fresh Foods, Southern Star, Safety-Kleen, and Telgian among others.

Scripting similar success stories, OptimoRoute has been experiencing a steady growth in its ventures with every passing year. “We aim to continue working at this pace, exploring the promises of artificial intelligence, machine learning, large scale data center operations, and other horizons of technology pertaining to improved delivery strategies in the years to come,” concludes Saric.

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OptimoRoute

Company
OptimoRoute

Headquarters
Palo Alto, CA

Management
Marin Saric, Co-Founder and CEO and Jim Hare Senior Vice President of Sales

Description
OptimoRoute offers cost-effective route optimization software, powered by sophisticated, proprietary algorithms that are specifically designed to meet delivery deadlines while obtaining the desired business economic outcomes. OptimoRoute effectively evaluates the key performance indicators (KPIs) of each business organization and accordingly optimizes the delivery routes in alignment with the real-world constraints. This results in the maximization of available resources and revenue, simultaneously regulating the overtime and headcount of the employees. The software acts as an aid for regulating the work hours of employees by taking into consideration all minute details of the business. This helps clients in achieving precision in scheduling the delivery process, simultaneously reducing errors and the time consumed